Mattress To Go’s Beducation® Founder Jeff Scheuer Pens New Article 

A series of articles about mattress myths from Mattress To Go and Beducation® creator Jeff Scheuer is being featured on the mattress industry leading website 

Shelby Township, MI – October 13, 2017 – Jeff Scheuer, owner of Mattress To Go and creator of Beducation®, the nation’s premier online video resource for mattress education, has penned another article that is now featured on, the retail mattress industry’s leading web site. 

“I’m honored to again have been chosen to write a small series of articles about mattress myths for the Sleep Geek website,” stated Scheuer. “Sleep Geek is the leading website for the education of mattress retailers in America and they promote educated, objective advice. The staff at Sleep Geek wanted someone with experience in the retail industry but also someone with an educated background regarding mattress design and construction, so the fit was perfect for this series of articles de-bunking mattress industry myths. This is the third article in that series, and deals withe style over substance, or the fancy names many manufacturers place on ordinary materials to make you think something is better than it really is.

(Article appears below.) 

Uncovering the Myth: Firm The Fancier The Name, The Better The Product 

A good rule of thumb I use is that the larger the aggrandizement and the longer the descriptor for a foam layer used within a mattress (“Super-Deluxe Polymeric and Gel Thermically Conductive 10x Unobtanium Foam) the lower the density/quality/durability of the material. 

Hey, I know marketers need to eat just like the rest us, but let’s at least include densities so we can have an idea as to the durability of the foam. And, if there is indeed something unique within a new foam offering, claims shouldn’t be propped up by comparing the foam to a piece of navel lint. 

It’s important as an RSA to become educated about the common foam densities for better quality polyurethane foams and memory foam, and learning that density and the hardness of polyurethane foam aren’t necessarily related as it tends to be with latex. This comes into play not only for showing a quality product to your customers and managing their expectations of comfort, but it’s also important when recommending the appropriate materials to people of all sizes, especially larger individuals, as you want to make sure that your suggestions serve your clients well. Dihydrogen monoxide sounds pretty fancy, but in the end it’s just water.

The article on the Sleep Geek website may be found at:

The Mattress To Go Beducation® channel can be found at:, or you may visit the Mattress To Go website at

About Mattress To Go

Mattress To Go, an eight-time Pinnacle Award winner, is America’s Home of Beducation®. Owner Jeff Scheuer has spent over 25 years helping people find premium mattresses that best suit their needs, and at Mattress To Go he makes these mattresses available at extraordinary discounts. Mattress To Go is located at 51260 Van Dyke, Shelby Township, Mich. Contact them at (586) 580-3605, or email at

About Leggett & Platt’s Sleep Geek

Sleep Geek’s mission is to serve the mattress industry by creating a community that connects members with ideas to invigorate their professional purpose, encouraging mattress retailers to become knowledgeable Sleep Consultants who advise people on their sleep and well-being. Sleep Geek currently has over 4000 members. Their website is located at