Mattress To Go’s Beducation® Founder Jeff Scheuer Writes New Article Sleep-Geek.com
A series of articles about mattress myths from Mattress To Go and Beducation® creator Jeff Scheuer is being featured on the mattress industry leading website Sleep-Geek.com.
Shelby Township, MI – October 6, 2017 – Jeff Scheuer, owner of Mattress To Go and creator of Beducation®, the nation’s premier online video resource for mattress education, has penned another article that is now featured on Sleep-Geek.com, the retail mattress industry’s leading web site.
“I’m honored to again have been chosen to write a small series of articles about mattress myths for the Sleep Geek website,” stated Scheuer. “Sleep Geek is the leading website for the education of mattress retailers in America and they promote educated, objective advice. The staff at Sleep Geek wanted someone with experience in the retail industry but also someone with an educated background regarding mattress design and construction, so the fit was perfect for this series of articles de-bunking mattress industry myths. This is the second article in that series.
(Article appears below.)
Uncovering the Myth: Firm Support = Hard Mattress
The deep support within a mattress (from the innerspring unit, latex core or polyurethane foam support core) is primarily concerned with helping maintain a good alignment and the prevention of bottoming out, and can be quite independent of the overall surface comfort. People often mistake a “firm” mattress as something that is “hard”, so be sure to differentiate between support and surface comfort. I prefer to refer to support units as “firm or strong”, but surface comforts as “plush” or “hard”. I try not to confuse the nomenclature by using “firm” to describe both the innerspring unit and a level of surface comfort. In general, there aren’t too many times that you’d want to recommend a mattress that has poor support, as good neutral alignment is one of the key predictors of the time spent in deeper phases of sleep.
Knowing the difference between the strengths of the more common innerspring units is important, as you’ll want to match that to the needs of your customers. Does someone need more contouring support or have a larger differential between their shoulders, waist and hips? Then maybe a marshall spring unit would be appropriate. Are they very large? Perhaps a very sturdy knotted offset spring might work. Do they need good support but less conformation? Perhaps an open-ended sensory arm spring would be more appropriate. While the comfort layers of a mattress mostly determine the overall comfort, the support unit will have a contribution, which is why it is so important to be familiar with the different offerings and their best applications.
The article on the Sleep Geek website may be found at: https://sleep-geek.com/Articles/Article?articleId=3165
The Mattress To Go Beducation® channel can be found at: www.youtube.com/mattresstogo.
About Mattress To Go
Mattress To Go, an eight-time Pinnacle Award winner, is America’s Home of Beducation®. Owner Jeff Scheuer has spent over 25 years helping people find premium mattresses that best suit their needs, and at Mattress To Go he makes these mattresses available at extraordinary discounts. Mattress To Go is located at 51260 Van Dyke, Shelby Township, Mich. Contact them at (586) 580-3605, or email at firstname.lastname@example.org.
About Leggett & Platt’s Sleep Geek
Sleep Geek’s mission is to serve the mattress industry by creating a community that connects members with ideas to invigorate their professional purpose, encouraging mattress retailers to become knowledgeable Sleep Consultants who advise people on their sleep and well-being. Sleep Geek currently has over 4000 members. Their website is located at www.sleep-geek.com.