Mattress To Go’s Beducation® Founder Jeff Scheuer Pens Mattress Myth Article

A series of articles about mattress myths from Mattress To Go and Beducation® creator Jeff Scheuer is being featured on the mattress industry leading website

Shelby Township, MI – October 27, 2017 – Jeff Scheuer, owner of Mattress To Go and creator of Beducation®, the nation’s premier online video resource for mattress education, has penned another article that is now featured on, the retail mattress industry’s leading web site.

“I’m honored to again have been chosen to write a small series of articles about mattress myths for the Sleep Geek website,” stated Scheuer. “Sleep Geek is the leading website for the education of mattress retailers in America and they promote educated, objective advice. The staff at Sleep Geek wanted someone with experience in the retail industry but also someone with an educated background regarding mattress design and construction, so the fit was perfect for this series of articles de-bunking mattress industry myths. This is the fifth article in that series, and deals with the myth that a new mattress will feel exactly the same as a floor model. In most cases, new mattresses will feel firmer than the floor model that was tested, so consumers should be made aware of this fact.

(Article appears below.)

Uncovering the Myth: A New Mattress Feels Just Like the Floor Model

It won’t. You need to manage expectations for customers and talk to them about the initial stiffness that any new mattress will have, from the ticking to the flame retardant layer to the stitching to the foams, and how all of this will soften up a bit in the first few months. 

You can even take three of the same mattress from your back room and find slight differences between them due to the slight variances in foam hardness and assembly. And, while customers who claim they can tell subtle differences from a showroom model to their mattress at home are almost always overestimating their tactile skills (and forgetting to take into account the impact of a mattress pad and fitted sheet), that still doesn’t mean you should avoid explaining to people that a new mattress will feel slightly firmer than the floor model, as it avoids so many potential issues (I print this on the mattress care guide I provide all my clients). 

When your customers are testing out mattresses in the showroom, if they try something and say that it is on the cusp of their softness preference, move them back one level of surface hardness and show them something that is a bit less plush, as all foams, even latex, will soften over time, and you want to think longitudinally for your customers, realizing that this mattress will feel softer in three to four years than it does in the showroom, perhaps becoming softer than your customer might desire. And if your customers still demand a mattress that feels exactly like what they tried in the store, sell them the floor model.

The article on the Sleep Geek website may be found at:

The Mattress To Go Beducation® channel can be found at:

About Mattress To Go

Mattress To Go, an eight-time Pinnacle Award winner, is America’s Home of Beducation®. Owner Jeff Scheuer has spent over 25 years helping people find premium mattresses that best suit their needs, and at Mattress To Go he makes these mattresses available at extraordinary discounts. Mattress To Go is located at 51260 Van Dyke, Shelby Township, Mich. Contact them at (586) 580-3605, or email at

About Leggett & Platt’s Sleep Geek

Sleep Geek’s mission is to serve the mattress industry by creating a community that connects members with ideas to invigorate their professional purpose, encouraging mattress retailers to become knowledgeable Sleep Consultants who advise people on their sleep and well-being. Sleep Geek currently has over 4000 members. Their website is located at