Mattress To Go’s Beducation® Founder Jeff Scheuer Pens Sixth Mattress Myth Article

A series of articles about mattress myths from Mattress To Go and Beducation® creator Jeff Scheuer is being featured on the mattress industry leading website

Shelby Township, MI – November 3, 2017 – Jeff Scheuer, owner of Mattress To Go and creator of Beducation®, the nation’s premier online video resource for mattress education, has penned another article that is now featured on, the retail mattress industry’s leading web site.

“I’m honored to again have been chosen to write a small series of articles about mattress myths for the Sleep Geek website,” stated Scheuer. “Sleep Geek is the leading website for the education of mattress retailers in America and they promote educated, objective advice. The staff at Sleep Geek wanted someone with experience in the retail industry but also someone with an educated background regarding mattress design and construction, so the fit was perfect for this series of articles de-bunking mattress industry myths. This is the sixth article in that series, and deals with the myth that owning a mattress store makes someone a mattress expert. This turns out to be one of the biggest mattress myths out there.

(Article appears below.)

Uncovering the Myth: Owning A Mattress Store Makes You A Mattress Expert

Nope. It only means that vendors have extended you a line of credit and you have the privilege of paying them for their products and hopefully making a living in the process. 

You have a responsibility to learn about the componentry used within mattresses, sleep ergonomics, restoration and anatomy, among other things, and then be able to effectively apply that information in fulfilling the needs of your customers. Only then will you be on your way to being a comfort consultant. Read some of the articles on Sleep-Geek, such as my 12 Tips for Becoming a Better Sleep Consultant, or even take a look at some of my Beducation videos (they work just as well for RSAs as they do for consumers), or even do some reading from leading sleep ergonomic researchers, such as Bart Haex

I know that it is a lot easier to sell mattresses regurgitating slogans from mattress companies and sales representatives, but learning about sleep and restoration will do more of a service to your customers and has more staying power in the long run. If what you’re telling your customers can be replaced by a pull-string talking doll loaded with mattress salesperson clichés, you’re not helping your customers or yourself.

The article on the Sleep Geek website may be found at:

The Mattress To Go Beducation® channel can be found at:

About Mattress To Go

Mattress To Go, an eight-time Pinnacle Award winner, is America’s Home of Beducation®. Owner Jeff Scheuer has spent over 25 years helping people find premium mattresses that best suit their needs, and at Mattress To Go he makes these mattresses available at extraordinary discounts. Mattress To Go is located at 51260 Van Dyke, Shelby Township, Mich. Contact them at (586) 580-3605, or email at

About Leggett & Platt’s Sleep Geek

Sleep Geek’s mission is to serve the mattress industry by creating a community that connects members with ideas to invigorate their professional purpose, encouraging mattress retailers to become knowledgeable Sleep Consultants who advise people on their sleep and well-being. Sleep Geek currently has over 4000 members. Their website is located at