Mattress To Go’s Beducation® Founder Jeff Scheuer Writes Article Sleep-Geek.com
A series of articles from Mattress To Go and Beducation® creator Jeff Scheuer is being featured on the mattress industry leading website Sleep-Geek.com.
Shelby Township, MI – September 22, 2017 – Jeff Scheuer, owner of Mattress To Go and creator of Beducation®, the nation’s premier online video resource for mattress education, has penned another article that is now featured on Sleep-Geek.com, the retail mattress industry’s leading web site.
“I’m honored to again have been chosen to write a small series of articles about mattress myths for the Sleep Geek website,” stated Scheuer. “Sleep Geek is the leading website for the education of mattress retailers in America and they promote educated, objective advice. The staff at Sleep Geek wanted someone with experience in the retail industry but also someone with an educated background regarding mattress design and construction, so the fit was perfect for this series of articles de-bunking mattress industry myths.
(Article appears below.)
Uncovering the Myth: Pillowtop Is A Comfort
Pillowtop is a method of construction, not a comfort designation, much like tight top, Eurotop and box top. While pillowtops are often represented as being plush items and their own level of comfort, the overall softness will be determined by the amount, type and hardness (Indentation Force Deflection – IFD) of the foams contained within the mattress, not the method of tailoring/construction. I could create a mattress using multiple layers of very firm polyurethane foam and tailor it as a pillowtop and it would be quite hard feeling. Take that same mattress and replace that firm foam with plush polyurethane foam or some memory foam, and the same pillowtop constructed-mattress would now be very soft in comfort.
Ideally, tailoring a mattress as a pillowtop would be desirable when there is such a volume of comfort material atop the support unit of a mattress that it behooves the manufacturer to bisect these layers in order to create more structural integrity within the mattress. Unfortunately, too many manufacturers choose to design mattresses unnecessarily as a pillowtop, quite often because of the perception of value and name cache that the term “pillowtop” carries. Hard, soft, or ultra plush are all terms that describe a relative level of comfort, but pillowtop should not be included in that list. If you have a customer asking you for a pillowtop mattress, take a few minutes to listen and really determine what they mean by this so that you may assist them in finding a product appropriate for their needs.
The article on the Sleep Geek website may be found at: https://sleep-geek.com/Articles/Article?articleId=3161
The Mattress To Go Beducation® channel can be found at: www.youtube.com/mattresstogo.
About Mattress To Go
Mattress To Go, an eight-time Pinnacle Award winner, is America’s Home of Beducation®. Owner Jeff Scheuer has spent over 25 years helping people find premium mattresses that best suit their needs, and at Mattress To Go he makes these mattresses available at extraordinary discounts. Mattress To Go is located at 51260 Van Dyke, Shelby Township, Mich. Contact them at (586) 580-3605, or email at email@example.com.
About Leggett & Platt’s Sleep Geek
Sleep Geek’s mission is to serve the mattress industry by creating a community that connects members with ideas to invigorate their professional purpose, encouraging mattress retailers to become knowledgeable Sleep Consultants who advise people on their sleep and well-being. Sleep Geek currently has over 4000 members. Their website is located at www.sleep-geek.com.